This is a Gillete commercial that I have watched years ago, and it is impressive for me. At that time, David Beckham was so popular that almost every woman in the world loves him. Obviously, this commercial uses Beautiful People as a propaganda technique. David Beckham shows the how easy to use this and even though he is shaving, he still looks cool. Men are like to be like such a handsome guy. On the other hand, this commercial uses another technique is Bandwagon. The commercial shows that even Beckham is using Gillete and this makes him more handsome. Also, the final slogan tells people that this is the best we can get, and the Gillete can give a great feeling.
"The best you can get" is also a glittering generality.
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