Course highlight

1: Radio.

  Radio seems much popular than I thought in China.  I can’t really remember when is the last time listen to radio.  Television accompanies with me since I have memory.  Perhaps because I lived in a small town, we walk to work and school.   There is not much time that we can use a radio.  I don’t know America radio is so prevalent. It seems because most of American drive to work, so the best thing to do is listen radio.   

2: Internet

China has banned a lot of sites.  Even though Chinese government denies that there is no Internet freedom in China, but as an international student I have to say that there is no Internet freedom in China.  Fortunately, Internet technology is a globe network.  Although China blocked bunches of sites, people can use software to browse outside.  We Chinese call this behavior wall climbing since there is a government-operated software called “the great fire wall”.  This software devotes in “protect” the “information accuracy” and “prevent the infecting from untruthful information”. Actually if I say these words in China, I can’t even say the words like government, communist party, Mao, Hu, etc.  There is no speech right too.  We all know these but there is no way to express unfair unless we want to be arrested. 

3:Public Relation.

  Public Relation history in America is longer than I thought.  I heard this word 4 years ago when I was in China.  I was watching a show that introduces a successful business experience.  And that was the first time I realizing that this is interesting career.  After finish this chapter, I feel there is much more things I need to study.  At first I was interested in a part of publish relation job, which is party organizer.  But public relation contains much more than I though.

Media Ethnic/Law

    Recently, Google is investigating by the Federal Communications Commission due to the violation of Street View project.  Google Street View is a project that uploads pictures and GPS address of the position through Wi-Fi collector and camera.  FCC suspects Google Street View project has violated privacy law because the Wi-Fi collector can collect the Wi-Fi data of residents.  Email content and password can be mistakenly collected since the network is unencrypted.  Google proclaims that they will delete the data as soon as possible and apology proudly.  I think FCC is doing right thing because for most of Wi-Fi users, we don’t have the skillful technique to operate the device.  We don’t even know we are stole if FCC didn’t shows up.  FCC is protecting our privacy and Google should show more response since it is the leader of network company.  

F.C.C. Investigates Google Street View

Propaganda in Advertising/PR

This is a Gillete commercial that I have watched years ago, and it is impressive for me.  At that time, David Beckham was so popular that almost every woman in the world loves him.  Obviously, this commercial uses Beautiful People as a propaganda technique.  David Beckham shows the how easy to use this and even though he is shaving, he still looks cool.  Men are like to be like such a handsome guy.  On the other hand, this commercial uses another technique is Bandwagon.  The commercial shows that even Beckham is using Gillete and this makes him more handsome.  Also, the final slogan tells people that this is the best we can get, and the Gillete can give a great feeling.

Gillete--David Beckham

Internet

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Television

I Wanna Fuck You


Length: 4:10

Description: A MV that sings by Akon shows the current recording industry. Music from phonograph to vinyl disc to CD to MP3 to MV, the quality of sound become better.  It also shows the violent lyrics. 


Chapter 2: Media Impact, Chapter 7: Recordings and the Music Industry. 
Quiz Question: Will this violent lyrics and the performance of the film affect male in think about the relation between male and female?
Answer: Yes this lyrics and film would induct male to have sex with female which generally a bad idea.

Recording

Jay Chou is a Chinese popular singer who I like for years.  In this may, he releases his new album as a milestone for his 10^th year memorialize.  I have been followed him since I am in fifth grade.  He is the most successful R&B singer in China.  A song from his new album called superman cannot fly expresses that being a successful singer like him is hard.  He writes Chinese style songs making him popular and rich.  Every album of him has several Chinese style songs that will spread all over the nation and this also the reason why I like him so much.

Superman Cannot Fly

My favorite oldie would be classic music, Canon.  Classic music is different from popular music.  Classic music will not make people tired.  Canon is one of them.  Canon has a great melody so it can be played on any classic instrument.  I like Canon because this song is the one that will not makes me tired when I start to listen to classic music.  At that period, every time when I feel fretful, I will put my earphones on and listen to Canon.  It makes me calm down and sleepy.  Anyway, it is a great song and worth to listen.  

Canon

Magazine

Name:

Fetish

Concept :

The concept for this magazine is to find the most interesting stuffs all over the world.  This magazine is different from other is we will focus our attention on stuffs that are advanced and sophisticated.  Luxury will be introduced in our magazine is not about expensive in price; it is major in stuff that have great taste.  

Readers :

The target audience for this magazine is whatever age or gender, but they might have the interested in wonderful stuff and the high salary to afford those great stuff.  If use number to describe, I would say year’s salary above 500 thousands dollar. 

Other magazines serving this demographic (your competition) :

I don’t know if there any magazines that focus on luxury in the U.S.  But our core concept is to enhance the taste of our audience instead of a public relation magazine for luxury manufacturer.  We don’t want our audience expert a luxury guide when reading.

Five advertisers who you think would like to reach your readers :

Watch manufacturers like IWC and Constantine.  Fountain pen manufacturers like Pelican and Montblanc.  Jewel manufacturer likes Cartier.  Knife manufacturers like Butterfly and Spider.  Camera manufacturer likes Leica.

Five articles you might include in your premier (first) issue:

“The 10 Greatest Fountain Pen in Our History”

“Camping Can Not Without A Nice Knife”

“The Cameras That You Don’t Want to Miss”

“Good Habit For Diamond Maintenance ”

“What A Great Automatic Watch Should Have?”

Describe the cover of your premier issue (photo, graphics, color, words, etc.) :

The cover of it will have a watch on the centre since the first issue is about fantasy watches.